sMaac Talk

Five Ways Embracing the Digital World Will Transform Your Business

[fa icon="calendar'] Sep 27, 2018 3:04:05 PM / by Kaylie Ann Pickett posted in Outsource Partner, Tools

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Digital Savvy

In a 2017 survey, 71% of small businesses claimed to understand the importance of going digital. Yet almost 30% of those surveyed did not even yet have a company website, and 21% of those who did, reported that the site was not mobile friendly.

A working website, let alone one that is compatible with mobile devices, is now the bare minimum. In order to compete in the new digital world, the most well-established legacy companies are having to rethink their marketing strategies. They're integrating social media, web analytics services, creating their own media sharing platforms and mobile apps — and it’s paying off, too. 


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Why HubSpot Is & Isn’t Right for Your Business

[fa icon="calendar'] Mar 9, 2018 1:51:45 PM / by Kaylie Ann Pickett posted in Insider, Tools, Marketing, Marketing Software, HubSpot, Software

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As marketing software come and go, HubSpot has stood the test of time with its superior automation and wide variety of supportive marketing tools. But does this mean HubSpot is the be-all end-all when it comes to marketing software?

 

When It’s Right It’s Right


You Don’t Have a Marketing Tool

Finding a marketing tool that’s just right for your business is crucial for the growth and realization of your company’s objectives and goals. Without one, your business can become cluttered and disorganized, making it nearly impossible to identify what’s working in your company’s best interest and what’s actually working against it. But when it comes to keeping businesses informed about their brand and anything that might be happening at any given moment, HubSpot is a bullseye.

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Defining Successful Strategies for Summer in 2017

[fa icon="calendar'] Jul 26, 2017 10:57:57 AM / by Chad Sims

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It is summertime and that can only mean one thing right? Beer, BBQ, sunshine, and anything to do with water… Not if you want to capitalize on 120 days of opportunity. Sure, there is a time for all those things, but not at the expense of your success. 

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5 Reasons Marketers Fail With Google Analytics

[fa icon="calendar'] Jul 20, 2017 8:44:48 PM / by Trent Jordan posted in Google Analytics

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It’s quite amazing how times change but the misuse of web based analytics platforms such as Google Analytics stay the same. We’ve always said, “if you don’t know what’s working you won’t know how to optimize them and if you don’t know what’s failing you won’t know what to fix”. Google Analytics offers businesses a plethora of data, but most companies aren’t utilizing the platform to maximize internet marketing initiatives. Let’s take a look at the 5 reasons you’re failing at Google Analytics.

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Why Isn't Your Marketing Partner Transparent?

[fa icon="calendar'] Jun 26, 2017 2:27:20 PM / by Chad Sims posted in Transparency, Outsource Partner

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What if I told you that your marketing partner was stealing your money? What if I told you they have been collecting rebates and kickbacks from the media sources they advertise with? What if I told you that most client-agency contracts insist that all discounts, rebates, and benefits earned by media spending be returned to you, the client? How would you know if they kept these kickbacks to pad profits? Is your marketing partner being transparent with you?

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The Fight For Net Neutrality

[fa icon="calendar'] May 16, 2017 9:30:35 AM / by Trent Jordan

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There has been a lot of talk around net neutrality and what that means for the state of small and medium sized businesses, web marketers and internet service providers. Since this is somewhat of a political topic, we at sMaac Digital will try our best to keep our emotions in-check for once.

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