It is summertime and that can only mean one thing right? Beer, BBQ, sunshine, and anything to do with water… Not if you want to capitalize on 120 days of opportunity. Sure, there is a time for all those things, but not at the expense of your success.
What if I told you that your marketing partner was stealing your money? What if I told you they have been collecting rebates and kickbacks from the media sources they advertise with? What if I told you that most client-agency contracts insist that all discounts, rebates, and benefits earned by media spending be returned to you, the client? How would you know if they kept these kickbacks to pad profits? Is your marketing partner being transparent with you?