In a 2017 survey, 71% of small businesses claimed to understand the importance of going digital. Yet almost 30% of those surveyed did not even yet have a company website, and 21% of those who did, reported that the site was not mobile friendly.
A working website, let alone one that is compatible with mobile devices, is now the bare minimum. In order to compete in the new digital world, the most well-established legacy companies are having to rethink their marketing strategies. They're integrating social media, web analytics services, creating their own media sharing platforms and mobile apps — and it’s paying off, too.