It’s quite amazing how times change but the misuse of web based analytics platforms such as Google Analytics stay the same. We’ve always said, “if you don’t know what’s working you won’t know how to optimize them and if you don’t know what’s failing you won’t know what to fix”. Google Analytics offers businesses a plethora of data, but most companies aren’t utilizing the platform to maximize internet marketing initiatives. Let’s take a look at the 5 reasons you’re failing at Google Analytics.
There has been a lot of talk around net neutrality and what that means for the state of small and medium sized businesses, web marketers and internet service providers. Since this is somewhat of a political topic, we at sMaac Digital will try our best to keep our emotions in-check for once.