sMaac Talk

Five Ways Embracing the Digital World Will Transform Your Business

[fa icon="calendar'] Sep 27, 2018 3:04:05 PM / by Kaylie Ann Pickett posted in Outsource Partner, Tools

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Digital Savvy

In a 2017 survey, 71% of small businesses claimed to understand the importance of going digital. Yet almost 30% of those surveyed did not even yet have a company website, and 21% of those who did, reported that the site was not mobile friendly.

A working website, let alone one that is compatible with mobile devices, is now the bare minimum. In order to compete in the new digital world, the most well-established legacy companies are having to rethink their marketing strategies. They're integrating social media, web analytics services, creating their own media sharing platforms and mobile apps — and it’s paying off, too. 


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Why Isn't Your Marketing Partner Transparent?

[fa icon="calendar'] Jun 26, 2017 2:27:20 PM / by Chad Sims posted in Transparency, Outsource Partner

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What if I told you that your marketing partner was stealing your money? What if I told you they have been collecting rebates and kickbacks from the media sources they advertise with? What if I told you that most client-agency contracts insist that all discounts, rebates, and benefits earned by media spending be returned to you, the client? How would you know if they kept these kickbacks to pad profits? Is your marketing partner being transparent with you?

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