sMaac Talk

Five Ways Embracing the Digital World Will Transform Your Business

[fa icon="calendar'] Sep 27, 2018 3:04:05 PM / by Kaylie Ann Pickett posted in Outsource Partner, Tools

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Digital Savvy

In a 2017 survey, 71% of small businesses claimed to understand the importance of going digital. Yet almost 30% of those surveyed did not even yet have a company website, and 21% of those who did, reported that the site was not mobile friendly.

A working website, let alone one that is compatible with mobile devices, is now the bare minimum. In order to compete in the new digital world, the most well-established legacy companies are having to rethink their marketing strategies. They're integrating social media, web analytics services, creating their own media sharing platforms and mobile apps — and it’s paying off, too. 

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Why HubSpot Is & Isn’t Right for Your Business

[fa icon="calendar'] Mar 9, 2018 1:51:45 PM / by Kaylie Ann Pickett posted in Insider, Tools, Marketing, Marketing Software, HubSpot, Software

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As marketing software come and go, HubSpot has stood the test of time with its superior automation and wide variety of supportive marketing tools. But does this mean HubSpot is the be-all end-all when it comes to marketing software?


When It’s Right It’s Right

You Don’t Have a Marketing Tool

Finding a marketing tool that’s just right for your business is crucial for the growth and realization of your company’s objectives and goals. Without one, your business can become cluttered and disorganized, making it nearly impossible to identify what’s working in your company’s best interest and what’s actually working against it. But when it comes to keeping businesses informed about their brand and anything that might be happening at any given moment, HubSpot is a bullseye.

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